An Appointment With: Senior Vice President, Chief Marketing and Communications Officer Ramon Soto
Welcome to “An Appointment With,” where we sit down one on one with leadership, doctors, nurses and more to bring you their stories. Today we’re meeting SVP, Chief Marketing and Communications Officer Ramon Soto, who was the most recent winner of the AHHE Hospital Executive of the Year Award.
How did you know that coming to Northwell Health was the right career move for you?
I didn’t at first. I was born in Brooklyn and raised in Patchogue. When I heard about the Chief Marketing Officer position at Northwell Health, then known as North Shore-LIJ Health System, I just remembered the small health care company from my childhood. After doing my research, hearing Michael Dowling speak, and learning about the advancements at the Feinstein Institute for Medical Research and the Hofstra School of Medicine, I fell in love. I saw the power of this organization and I knew there were stories waiting to be told. This is the best job I’ve ever had.
How has the rebranding process at Northwell Health impacted the organization?
Fundamentally, our hospitals used to run regionally and people associated themselves with the single hospital they worked for. Now people feel like they are all together, and there is a sense of community. This has helped improve our engagement scores. As separate entities, people didn’t know who we were and how we were all connected and now they see all of our locations as one. There has been an undeniable unifying effect on the inside, and ability to shine as a destination health care system.
What is your perspective on leadership?
90% of leadership traits are trainable and there are things you can do throughout your career to be a good leader. My philosophy is: don’t just “dabble” in anything, take it on with all you’ve got. You should know your stuff and strive to be the subject matter experts. When making a decision, you should bring everyone together to help. Leverage diversity of thought and unity in action. If you give people a voice, the execution is always better. If you can adapt your leadership style to fit the needs of your audience as well as the organization, you will be able to grow and flourish.
You recently earned the AHHE Hospital Executive of the Year Award. What have you learned from that experience and what did that mean to you?
The most important part of the awards evening was that my family was there and I was able to reflect on my heritage. This award made me think of my father. He came from Puerto Rico when he was 12 and he didn’t speak a word of English. He pulled himself up from poverty by going to school at night and working hard. He believed you always had a choice: work a job you enjoy or work a job as a chore. He also said to always stretch yourself, whenever you think you can’t do more, you can. His wisdom helped shape who I am today. I went back to get my MBA at 40 even though I had a successful career because of the drive he instilled in me.
Many people of diverse backgrounds have stories like this, and that’s why in terms of diversity in the workplace, it’s important to include individuals from all backgrounds based on their experience and what they’ve done. We need qualified candidates and we need to choose the best of the best. If we don’t include everyone in that pool of candidates, we’re missing out.
However, no institution should ever settle for people who aren’t the top or relax their standards to bring on talent that isn’t qualified.
What is an interesting fact that people should know about you?
I had a perm in high school!
We invite you to come back for the next moment in our Appointment With… blog!